Tool profile · Marketing
Brandwatch
Brandwatch is an enterprise social suite that combines consumer and search intelligence, social listening, social media management, and influencer marketing so brands can research audiences, monitor their reputation, publish content, and engage customers from one platform.
Why it stands out
It pairs the world's largest archive of consumer opinion and 100m+ monitored sources with proprietary Iris AI analytics, delivering research-grade insight and day-to-day channel management in a single enterprise suite.
Who it's for
Decision makers
Who typically buys or approves it
- Chief Marketing Officer
- VP of Marketing
Day-to-day users
Who works in it
- Social Media Manager
- Market Research Analyst
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