Tool profile · Marketing
BuzzSumo
BuzzSumo is a content research and media outreach platform that indexes billions of articles to surface trending topics, top-performing content, influencers, and a database of 700K journalists for digital PR pitching and brand monitoring.
Why it stands out
It pairs an 8-billion-article engagement archive with a journalist database refreshed 330K times monthly and an AI pitching tool, so teams can move from content idea to earned media coverage in one product.
Who it's for
Decision makers
Who typically buys or approves it
- VP of Marketing
- Chief Marketing Officer
Day-to-day users
Who works in it
- Content Marketer / Content Marketing Manager
- Social Media Manager
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