Tool profile · Marketing

iClarity Platform

iClarity is a mobile engagement platform that lets businesses build branded apps, run mobile marketing campaigns, and operate customisable loyalty and coalition loyalty programmes.

Why it stands out

Its coalition loyalty capability lets multiple independent businesses share customers and pool rewards across a single platform, mimicking the schemes of major global brands.

Who it's for

Decision makers

Who typically buys or approves it

  • Chief Marketing Officer
  • VP of Marketing

Day-to-day users

Who works in it

  • Digital Marketing / CRM Manager
  • Marketing Operations Manager

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