Tool profile · Sports, Fitness & Athletics (SportsTech)
MacroFactor
MacroFactor is a nutrition and workout tracking app that logs food and macros, adapts calorie targets using an algorithmic expenditure model, and programs resistance-training sessions.
AI-poweredmacrofactorapp.com
Also listed in
Healthcare (Clinical & Administrative)
Why it stands out
It continuously calculates each user's true metabolic expenditure from their own weight and intake data to auto-adjust diet targets, and adds AI photo-based food logging on top of a research-driven coaching system.
Who it's for
Decision makers
Who typically buys or approves it
- Gym / Fitness Studio Owner
- Head of Performance / Medical Director
Day-to-day users
Who works in it
- Strength & Conditioning Coach
- Sports Scientist
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