Tool profile · Non-Profit, Charity & NGO
MarketSmart
MarketSmart is a donor engagement and major gift fundraising platform that uses automated surveys, email campaigns, and microsites to help nonprofits identify, cultivate, and prioritize high-capacity supporters.
Why it stands out
Its self-qualification approach lets donors signal their own readiness to give based on reported passion and timing rather than relying solely on wealth screening, backed by a 10:1 first-year ROI money-back guarantee.
Who it's for
Decision makers
Who typically buys or approves it
- Chief Development Officer
- Executive Director
Day-to-day users
Who works in it
- Major Gifts Officer
- Development Manager
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