Tool profile · Design & Creative
Phocus Mobile
Phocus Mobile is Hasselblad's iOS and Android app for importing, editing, managing and exporting RAW and HDR photos from X System and V System medium format cameras over Wi-Fi or USB-C.
AI-poweredhasselblad.com
Also listed in
Media, Entertainment & Gaming
Why it stands out
It combines Hasselblad's Natural Colour Solution with an on-device deep-learning noise reduction model trained on hundreds of thousands of medium format images, denoising 100-megapixel RAW files in about 15-20 seconds on a smartphone.
Who it's for
Decision makers
Who typically buys or approves it
- Creative Director
- Head of Brand / Design Agency Owner
Day-to-day users
Who works in it
- Graphic Designer
- Illustrator / 3D Artist
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