Tool profile · Tourism Industry (Travel & Hospitality)
Priority Hospitality Management (Optima)
Priority's hospitality management suite (Optima) provides cloud-based property management, channel management, CRM, POS, spa, and event management software for hotels, resorts, hostels, and hotel chains.
Why it stands out
It delivers a full hotel operations stack built on Priority's broader ERP platform, letting hospitality properties run PMS, distribution, POS, and back-office finance within one unified vendor ecosystem.
Who it's for
Decision makers
Who typically buys or approves it
- Hotel Owner / Managing Director
- Chief Operating Officer
Day-to-day users
Who works in it
- Hotel General Manager
- Front Office Manager
Related tools